Character Merchandising and the Sporting Industry
Sadler, Pauline (2001) Character Merchandising and the Sporting Industry, Legal Issues in Business 3:57-62.
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Abstract
This article examines issues related to the marketing strategy of "character merchandising", or the endorsement of products or services by famous people. The unauthorised use of a person's character may be prevented by the tort of passing off and an action under the Trade Practices Act 1974 (Cth). Cases discussed are Henderson v Radio Corp, Hogan v Koala Dundee Pty Ltd, Hogan v Pacific Dunlop Limited,Pacific Dunlop Limited v Hogan, Honey v Australian Airlines, Hutchence v South Sea Bubble Company, and Talmax Pty Ltd v Telstra Corp Ltd.
| EPrint Type: | Journal (Paginated) |
|---|---|
| Keywords: | character merchandising passing off Trade Practices Act 1974 (Cth) |
| Subjects: | Curtin: Divisions: Curtin Business School: School of Business Law The Australian Standard Research Classification: 390000 Law, Justice And Law Enforcement The Australian Standard Research Classification: 220000 Social Sciences, Humanities And Arts-General The Australian Standard Research Classification: 350000 Commerce, Management, Tourism And Services |
| ID Code: | 108 |
| Deposited By: | Woodland, Julie |
| Deposited On: | 05 May 2005 |
